Blog
One of our clients, Oasis International, is committed to helping refugees resettle and thrive in their new community. Check out what they do and how we’ve teamed up to support them!
Most fundraisers and executives at small to medium nonprofits live in a whirl of mixed schedules, hat-wearing, and wondering whether they should switch donation platforms because they got $50 for signing up for that 15-minute free demonstration.
The reality is having a nicely designed lead generator doesn’t guarantee people will download it. Here’s a quick breakdown of how to build an effective strategy for your lead generator.
Once you have a clear brand message in place for your company or organization, it’s time to put it to good use with the right content.
Let’s explore how to StoryBrand your nonprofit organization. This powerful framework will elevate your marketing and fundraising efforts.
It’s no secret that business and nonprofit leaders have an ever-increasing list of responsibilities.
With this reality in mind, it’s important to acknowledge that while every entrepreneur or executive director would love to invest in a full suite of marketing strategies, time and budget are often limited. It’s imperative to know what marketing efforts to prioritize and what should take a back seat until further notice.
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In today’s digital age, a website is often the first impression volunteers, donors, and community members have of your nonprofit organization. Unfortunately, grassroots nonprofits often face limited budgets, a never-ending to-do list, and so many other factors that push their leaders to prioritize other initiatives over their websites.
StoryBrand is a powerful messaging framework developed by author and business leader Donald Miller. The premise? Any business or nonprofit organization should offer solutions to your customer’s problems. When you clearly position your products and services as the answer they’ve been searching for,…
Depending on the industry they’re in, some entrepreneurs use the terms “sales” and “marketing” somewhat interchangeably. I don’t use these terms interchangeably. Clear definitions are important, because when we work alongside sales or marketing teams, we need to make sure that we have all the right people at the table! I teach my clients to […]
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As a business owner, you want your customers to feel like they know you. Which is easy enough in person… but what happens when you have to write for your website, social media, or emails? Suddenly you feel like you sound either……
Whether your church is thriving or struggling, you can benefit from using the StoryBrand framework. In this article, we’ll explore how StoryBrand works and why churches should consider using it. If you’re looking for a way to revitalize your church, StoryBrand may be just what you need to gain attention and drive tangible engagement from […]
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Six things your website needs to thrive and a detailed breakdown of my website care plans.
Most people are wasting money on advertising and don’t even know it. This issue is a serious problem and needs to stop. In this article, we’re going to unpack ten of the most common ways people waste money on advertising. My name is Evan Knox. I’m also a StoryBrand certified guide and friend of Evan […]
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The financial health of any organization is directly linked to its ability to raise money. But not just any money—sustainable fundraising. These funds are generated through planned and strategic activities that don’t deplete the organization’s reserves or exhaust its donors. Fundraising that is sustainable has a positive return on investment, is cost-effective, and has minimal […]
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Billboards, radio ads, direct mail – traditional marketing methods have become less effective by the year. And as a growing organization, you know you can do more to generate leads and surpass your goals. That’s where content marketing comes in. The Content Marketing Institute defines content marketing as “a strategic marketing approach focused on creating […]
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When small businesses are looking to increase their revenue, they are often told to “niche down.” Seth Godin has talked about finding the “smallest viable audience” in order “to create so much delight and connection that they choose to spread the word to like-minded peers.” The thinking is that you become an industry leader in […]
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Unfortunately, fundraising often feels like a dirty word for many nonprofit and church leaders. It’s more than a necessary evil. Sure, fundraising helps pay staff salaries, operate your outreach activities, and advance your mission. Yet, it’s so easy for major gift officers, development professionals, and executive directors to inadvertently get “hung up” with an antiquated—or […]
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What is the StoryBrand framework?
StoryBrand is a powerful messaging framework developed by author and business leader Donald Miller. The premise is that you and your organization need to offer solutions to your customer’s problems. When you clearly articulate your products and services as the answer they’ve been searching for, your business or nonprofit grows in the process.
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If you’re asking questions like “how much will it cost to build a new website” or “how much does it cost to hire a Storybrand Certified Guide?”, you’re in good company. When talking with a business owner or nonprofit leader, it doesn’t take long for us to land on the topic of pricing. It’s important […]
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