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If you’re asking questions like “how much will it cost to build a new website” or “how much does it cost to hire a Storybrand Certified Guide?”, you’re in good company.

When talking with a business owner or nonprofit leader, it doesn’t take long for us to land on the...

What is the StoryBrand framework?

StoryBrand is a powerful messaging framework developed by author and business leader Donald Miller. The premise is that you and your organization need to offer solutions to your customer’s problems. When you clearly articulate your products and services as the answer they’ve been searching...

Unfortunately, fundraising often feels like a dirty word for many nonprofit and church leaders. It’s more than a necessary evil. Sure, fundraising helps pay staff salaries, operate your outreach activities, and advance your mission. Yet, it’s so easy for major gift officers, development professionals, and executive directors to inadvertently...

When small businesses are looking to increase their revenue, they are often told to “niche down.” Seth Godin has talked about finding the “smallest viable audience” in order “to create so much delight and connection that they choose to spread the word to like-minded peers.” The thinking is...