Content and resources to help you grow your company or organization


One of our clients, Oasis International, is committed to helping refugees resettle and thrive in their new community. Check out what they do and how we’ve teamed up to support them!

Most fundraisers and executives at small to medium nonprofits live in a whirl of mixed schedules, hat-wearing, and wondering whether they should switch donation platforms because they got $50 for signing up for that 15-minute free demonstration.

The reality is having a nicely designed lead generator doesn’t guarantee people will download it. Here’s a quick breakdown of how to build an effective strategy for your lead generator.

Let’s explore how to StoryBrand your nonprofit organization. This powerful framework will elevate your marketing and fundraising efforts.

It’s no secret that business and nonprofit leaders have an ever-increasing list of responsibilities.

With this reality in mind, it’s important to acknowledge that while every entrepreneur or executive director would love to invest in a full suite of marketing strategies, time and budget are often limited. It’s imperative to know what marketing efforts to prioritize and what should take a back seat until further notice.

A volunteer preparing to use the storybrand framework to upgrade his website

In today’s digital age, a website is often the first impression volunteers, donors, and community members have of your nonprofit organization. Unfortunately, grassroots nonprofits often face limited budgets, a never-ending to-do list, and so many other factors that push their leaders to prioritize other initiatives over their websites.

A white board with colored markers and post it notes

StoryBrand is a powerful messaging framework developed by author and business leader Donald Miller. The premise? Any business or nonprofit organization should offer solutions to your customer’s problems. When you clearly position your products and services as the answer they’ve been searching for,…

Catherine Brown; woman in nice suit smiling

Depending on the industry they’re in, some entrepreneurs use the terms “sales” and “marketing” somewhat interchangeably. I don’t use these terms interchangeably. Clear definitions are important, because when we work alongside sales or marketing teams, we need to make sure that we have all the right people at the table! I teach my clients to […]

Christian Hinojosa; man with glasses and curly hair smiling

As a business owner, you want your customers to feel like they know you. Which is easy enough in person… but what happens when you have to write for your website, social media, or emails? Suddenly you feel like you sound either……

Kenny Jahng; Asian man with glasses smiling

Whether your church is thriving or struggling, you can benefit from using the StoryBrand framework. In this article, we’ll explore how StoryBrand works and why churches should consider using it. If you’re looking for a way to revitalize your church, StoryBrand may be just what you need to gain attention and drive tangible engagement from […]

Woman's hands typing on a laptop with a grid of small images on screen

Six things your website needs to thrive and a detailed breakdown of my website care plans.

Evan Knox; young man in black vest smiling

Most people are wasting money on advertising and don’t even know it. This issue is a serious problem and needs to stop. In this article, we’re going to unpack ten of the most common ways people waste money on advertising.  My name is Evan Knox. I’m also a StoryBrand certified guide and friend of Evan […]

Royce Gomez-King; woman smiling in front of bright yellow fall leaves

The financial health of any organization is directly linked to its ability to raise money. But not just any money—sustainable fundraising. These funds are generated through planned and strategic activities that don’t deplete the organization’s reserves or exhaust its donors. Fundraising that is sustainable has a positive return on investment, is cost-effective, and has minimal […]

People sitting around conference room table facing a man standing at white board

Billboards, radio ads, direct mail – traditional marketing methods have become less effective by the year. And as a growing organization, you know you can do more to generate leads and surpass your goals. That’s where content marketing comes in. The Content Marketing Institute defines content marketing as “a strategic marketing approach focused on creating […]

Annie Schiffmann; woman leaning against wall smiling

When small businesses are looking to increase their revenue, they are often told to “niche down.” Seth Godin has talked about finding the “smallest viable audience” in order “to create so much delight and connection that they choose to spread the word to like-minded peers.” The thinking is that you become an industry leader in […]

Floating money signs with indistinct man in background pointing to one

Unfortunately, fundraising often feels like a dirty word for many nonprofit and church leaders. It’s more than a necessary evil. Sure, fundraising helps pay staff salaries, operate your outreach activities, and advance your mission. Yet, it’s so easy for major gift officers, development professionals, and executive directors to inadvertently get “hung up” with an antiquated—or […]

Man standing on stage pointing to a large screen

What is the StoryBrand framework?

StoryBrand is a powerful messaging framework developed by author and business leader Donald Miller. The premise is that you and your organization need to offer solutions to your customer’s problems. When you clearly articulate your products and services as the answer they’ve been searching for, your business or nonprofit grows in the process.

Man sitting at desk looking at clipboard and calculator

If you’re asking questions like “how much will it cost to build a new website” or “how much does it cost to hire a Storybrand Certified Guide?”, you’re in good company. When talking with a business owner or nonprofit leader, it doesn’t take long for us to land on the topic of pricing. It’s important […]