What is StoryBrand?
StoryBrand is a powerful marketing framework that positions you and your organization as the solution to your customer’s problems. When you clearly articulate your products and services as the answer they’ve been searching for, it leads to reaching more people.
Good Marketing Changes Everything.
As a certified Story Brand Guide, I’m here to help lead you through the process of clarifying your message and creating a marketing plan that finally gets you a return on your marketing dollars. Let’s grow your business together.
Free Resources
I want to see you win. That’s exactly why I’ve created these free resources to guide you through the process of building a marketing strategy you can actually execute (instead of feeling stuck and overwhelmed by all the latest trends).
The Profit-Focused Marketing Checklist
Use this free marking checklist to evaluate how effective your marketing dollars are being spent. But don’t worry, the guide also helps you find solutions.
5 Simple Steps to Creating A Winning Sales Funnel
If you’re a business owner who wants to increase sales or you’re a member of a company’s marketing team, this sales funnel checklist will save you an enormous amount of hassle.
Your 5 Step Church Marketing Funnel
So many pastors and church leaders struggle with the idea of doing marketing. Use this resource to start new relationships so your church can reach more people.
Marketing Tools
In order to execute a clear marketing message that resonates with your audience, you need the right suite of tools to get the job done. Here are the ones I recommend.
ConvertKit
ConvertKit is a powerful email service provider that delivers automation capabilities without the steep price. Try their free plan that allows you to make unlimited landing pages and forms and choose from multiple templates, add personalization and design, include an incentive email, create a thank you page, manage subscribers and send broadcast emails.
Best For: Businesses and Nonprofits in need of customizable email automations for a reasonable monthly investment.
Mailerlite
Mailerlite is another powerful email service provider that delivers automation capabilities without the huge cost. Try their free plan before upgrading to all of their available features.
Best For: Businesses and Nonprofits in need of customizable email automations with a generous free plan that are willing to invest time and energy in getting their sequences up and running.
Sendfox
SendFox is a basic email service provider that delivers automation capabilities without an ongoing monthly subscription. This is a huge benefit for cash-strapped organizations, but it does come with some limitations. This is a great option for a team that needs the power of automation and wants to get started for a nominal investment.
Best For: Businesses and Nonprofits in need of customizable email automations but cannot afford a monthly investment.
ActiveCampaign
Like ConvertKit, ActiveCampaign is a powerful powerful email service provider that delivers automation capabilities with a ton of customizations. This is a great option for organizations ready to build specific marketing funnels to meet the needs of their audiences.
Best For: Businesses and Nonprofits in need of customizable email automations and have outgrown any of the others listed above.
Grammarly
Grammarly is the gold standard for fantastic edits and suggestions that reduce the errors in everyday writing.
Hemingway App
Although not perfect, this app provides suggestions and ideas for simplifying the words we use and the ways in which we arrange them.
Canva
Canva is a free design tool with an option to upgrade. It may have limitations, but for anyone getting started it offers multiple templates, user-friendly printing, and ways to execute your clear marketing messages.
Adobe Suite
Adobe offers a number of creative software programs in its suite of offerings. For anyone investing heavily in design, this is the gold standard for sure.
