Client Spotlight: Continental Siding

Location: Kansas City, MO; Columbia, MO; Springfield, MO; Wichita, KS; Oklahoma City, OK

Focus: Installing seamless siding and windows that ensure homeowners have pride in their home

Scope: Fractional marketing support that included everything from brand messaging and core values development to internal and external sales funnel development


Our Client Spotlight Series is a collection of blogs designed to shine a light on the great work our clients are doing and highlight the various ways we can support nonprofits and small businesses like yours.

Continental Siding is one of the Midwest’s premier providers of siding and windows. They specialize in providing seamless siding that’s both durable and beautiful.

With a proven track record of success and satisfied customers, Continental is a well-known brand in the Kansas City (and surrounding) markets.

Our Work Together

Professional service providers are facing increasing pressure in today’s market—supply chain constraints, talent shortages, and ever-changing weather patterns all impact their bottom line. 

After years of success, Continental’s owner, Alec Cook, approached us looking for strategic support to build a foundation for anticipated growth. 

This meant that our brand message work covered both external audiences (homeowners) and internal audiences (staff and installment teams). 

It became clear that finding homeowners interested in their siding was not the primary challenge, but instead ensuring they had the team and processes in place to support their growth trajectory.

Here are several components of our fractional strategic marketing engagement:

  • Brand messaging and style guide (for internal and external audiences)
  • Internal sales funnels to attract and retain top talent
  • Key operational documentation (i.e. job descriptions, process guides, flow charts, etc.)
  • In-person and virtual strategy sessions
  • Email marketing and newsletters
  • Sales enablement materials
  • (and more)

After a multi-year fractional marketing engagement, Continental not only weathered the waves of the pandemic, but worked hard to install the marketing and operations system we created together that enabled them to achieve record growth over the past several years.

What Continental Siding Can Do For You

Continental Siding has an industry-leading suite of products and an equally impressive culture. Led by an award-winning leadership team, they are obsessed with providing homeowners peace of mind in their purchase and cater the entire process to give them the best experience. 

If you’re located in the Midwest and need new siding or windows, consider reaching out to Continental Siding.

The Ultimate List of StoryBrand Nonprofit Websites

Curious how to marry the StoryBrand Framework with your nonprofit website? See how 30+ NGOs tackled their brand message, content, and design right here.

Schedule a Consultation

Ready to harness the power of a clear brand message and compelling copy for your organization or company?

Evan Cox

For more than fifteen years, I have served businesses, nonprofits, churches, and the leaders who guide them. Whether serving on staff at internationally-renowned nonprofits or running a coffee company in Southeast Asia, my work has taken me around the globe. Today, I work alongside organizations as a StoryBrand Certified Guide, so that they communicate the right message and then infuse it throughout all their marketing–from strategy and copy to websites and fundraising.

Create a strategic fundraising plan with ease.

Establish a plan to effectively raise more money for your nonprofit organization