Focus: Uniting dogs from Mexico’s Lake Chapala communities with their new families in the U.S. and Canada
Scope: Brand messaging, website copywriting, and fundraising strategy
Our Client Spotlight Series is a collection of blogs designed to shine a light on the great work our clients are doing and highlight the various ways we can support nonprofits and small businesses like yours.
Bone Voyage Dog Rescue finds, rescues, rehabilitates, and rehomes stray dogs in Mexico. Then, once healthy, they help each pup find a loving home in the United States or Canada. Unlike other rescues, they fly each rescued dog to their new home to ensure safe passage to their new family.
Not only are they saving lives, but in the process, they’re helping people find their new best (furry) friend.
Our Work Together
Born out of a dire need to see stray dogs receive a better life, Bone Voyage’s team created a nonprofit organization and built an operational model to locate and rehome dogs after they’ve been cleaned up and cleared of any lingering health conditions.
Like many nonprofits, their website lacked a clear and consistent message for each of their core audiences. We defined who their target audiences were (donors, volunteers, and adopting families) and wrote custom web copy designed to clearly articulate the benefits of partnering with Bone Voyage.
Next, we utilized what we now knew about their ideal donors to craft a custom strategic fundraising plan to help them achieve their funding goals. Unlike other plans, this wasn’t a simple budget or monetary plan.
Their fundraising strategy became a playbook and rallying cry for their team to know exactly who cares about their mission, how to communicate with them, and a proven process for cultivating new (and existing) relationships in the donor file.
What Bone Voyage Can Do For You
Bone Voyage has an incredible mission. If you or someone you know is considerating adoption, check out their current list of available pets for adoption. Or, if you are already set with a favorite pet, consider “spaying it forward” for another dog and their future family.
The Ultimate List of StoryBrand Nonprofit Websites
Curious how to marry the StoryBrand Framework with your nonprofit website? See how 30+ NGOs tackled their brand message, content, and design right here.
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