Client Spotlight: Bone Voyage Dog Rescue

Location: Mexico 

Focus: Uniting dogs from Mexico’s Lake Chapala communities with their new families in the U.S. and Canada

Scope: Brand messaging, website copywriting, and fundraising strategy


Our Client Spotlight Series is a collection of blogs designed to shine a light on the great work our clients are doing and highlight the various ways we can support nonprofits and small businesses like yours.

Five Stones Global website mocked up on a laptop

Bone Voyage Dog Rescue finds, rescues, rehabilitates, and rehomes stray dogs in Mexico. Then, once healthy, they help each pup find a loving home in the United States or Canada. Unlike other rescues, they fly each rescued dog to their new home to ensure safe passage to their new family.

Not only are they saving lives, but in the process, they’re helping people find their new best (furry) friend.

Our Work Together

Born out of a dire need to see stray dogs receive a better life, Bone Voyage’s team created a nonprofit organization and built an operational model to locate and rehome dogs after they’ve been cleaned up and cleared of any lingering health conditions.

Like many nonprofits, their website lacked a clear and consistent message for each of their core audiences. We defined who their target audiences were (donors, volunteers, and adopting families) and wrote custom web copy designed to clearly articulate the benefits of partnering with Bone Voyage.

Next, we utilized what we now knew about their ideal donors to craft a custom strategic fundraising plan to help them achieve their funding goals. Unlike other plans, this wasn’t a simple budget or monetary plan.

Their fundraising strategy became a playbook and rallying cry for their team to know exactly who cares about their mission, how to communicate with them, and a proven process for cultivating new (and existing) relationships in the donor file.

What Bone Voyage Can Do For You

Bone Voyage has an incredible mission. If you or someone you know is considerating adoption, check out their current list of available pets for adoption. Or, if you are already set with a favorite pet, consider “spaying it forward” for another dog and their future family. 

The Ultimate List of StoryBrand Nonprofit Websites

Curious how to marry the StoryBrand Framework with your nonprofit website? See how 30+ NGOs tackled their brand message, content, and design right here.

Schedule a Consultation

Ready to harness the power of a clear brand message and compelling copy for your organization or company?

Evan Cox

For more than fifteen years, I have served businesses, nonprofits, churches, and the leaders who guide them. Whether serving on staff at internationally-renowned nonprofits or running a coffee company in Southeast Asia, my work has taken me around the globe. Today, I work alongside organizations as a StoryBrand Certified Guide, so that they communicate the right message and then infuse it throughout all their marketing–from strategy and copy to websites and fundraising.

Create a strategic fundraising plan with ease.

Establish a plan to effectively raise more money for your nonprofit organization