The Ultimate List of StoryBrand Nonprofit Websites

36 Nonprofit Organizations Who Use the StoryBrand Framework to Transform Their Website

The growing importance of an effective website for nonprofits

In today’s digital age, a website is often the first impression volunteers, donors, and community members have of your nonprofit organization. Unfortunately, grassroots nonprofits often face limited budgets, a never-ending to-do list, and so many other factors that push their leaders to prioritize other initiatives over their websites.

On the other hand, global nonprofits with large teams and an even larger list of programs find themselves in a fight for simplicity and clarity. For sizeable organizations, there’s increased pressure on their website to do everything—fundraising campaigns, donation processing, product promotions, service offerings, career opportunities, and this list goes on and on. And regardless of your budget or where you find your nonprofit or church on this spectrum, the reality is your website needs to be effective.

How nonprofits can harness the power of StoryBrand to build an effective website

Your website plays a crucial role in attracting and retaining donors, volunteers, and supporters. It’s the first point of contact they have with your organization. This means the message you present needs to be clear and compelling. This is where the StoryBrand framework can help.

It’s a simple, powerful tool to distill everything you do into a brand story that resonates with your ideal audience. So, how should nonprofit professionals use StoryBrand when building their website?

First, too many organizations and marketing agencies create dynamic website designs that look amazing—and only then give thought to what should be said on those sites afterward. This approach is completely backward.

Start with a clear message (a la StoryBrand) to inform what you write (compelling copy) and then pull it all together with dynamic design that brings it all to life.

That being said, it’s still difficult at times to start from scratch with no example or inspiration. As a StoryBrand Certified Guide, I not only work with nonprofit clients to clarify their message, write copy, and design their websites. I also work with and talk to other StoryBrand-informed marketers serving the nonprofit sector. Here are some of my favorite examples—both done by me and other marketers.

36 StoryBrand nonprofit websites examples to inspire you

*Disclaimer: websites are constantly changing and may not always reflect every aspect of the StoryBrand framework. This is by no means a request to have you donate or get involved with any organization represented. Instead, consider how many unique approaches they all take and get inspired about what their examples might mean for your nonprofit.

The Arc Western Montana

Focus: helping those with disabilities to be active members of their community
Website: https://thearcwmt.org
Designed by: https://www.mattlubaroff.com

Brookstone Schools

Focus: providing K-8 education in Charlotte, NC

Website: brookstoneschools.org

Designed by: https://pulamarketing.com

BCM International

Focus: reaching children with the good news of Jesus Christ

Website: https://www.bcmintl.ca

Designed by: Digital Consultants

Breakfree Collective

Focus: fighting and preventing human trafficking in Canada

Website: https://www.breakfreecollective.org

Designed by: Digital Consultants

Center for Multi Cultural Mediation

Focus: conflict resulation center for East African communities in the Twin Cities

Website: https://cmmediation.org

Designed by: Banker Creative

Copy by: Paige Worthy

The Change Program

Focus: Providing a better life for justice-involved black men

Website: https://thechangeprogram.com

Designed by: https://mightyink.co

Clubhouse Tacoma

Focus: Providing a safe space for anyone facing mental illness

Website: https://phaclubhouse.com

Designed by: https://mightyink.co

Community Impact Fund

Focus: helping everyone experience financial well-being

Website: https://communityimpactfund.org

Designed by: Current Marketing Co

Construction Ready

Focus: Training construction workers to advance in their career

Website: https://constructionready.org

Designed by: StorySells

The Culture Project

Focus: Helping students change the world

Website: https://thecultureproject.org

Designed by: Ink Blot Media Group

Exodus Cry

Focus: Fighting for the freedom of all sex trafficking victims

Website: https://exoduscry.com

Designed by: Ink Blot Media Group

Firm Israel

Focus: Transforming lives in Israel

Website: http://firmisrael.org

Designed by: Ink Blot Media Group

Five Stones Global

Focus: Serving missionaries and cross-cultural workers throughout the globe

Website: https://fivestonesglobal.org

Designed by: Evan Cox Consulting

Flourish Institute of Theology

Focus: equipping church leaders for lifelong ministry

Website: https://flourishinstitute.online

Designed by: Carone Designs

The Flourishing Foundation

Focus: Creating a better life for refugee and immigrant women in Canada

Website: https://flourishingfoundation.org

Designed by: https://mightyink.co

Fostering Belonging

Focus: DEI-focused group committed to ensuring everyone belongs

Website: https://fosteringbelonging.org

Designed by: Anchor Media

Copy by: Paige Worthy

The Gateway Center for Israel

Focus: Helping people understand the significance of Israel’s history

Website: https://centerforisrael.com

Designed by: Ink Blot Media Group

Girls Service League

Focus: helping women pay for their college education

Website: https://girlsserviceleague.org

Designed by: Kwedar Co.

Hope for Haraza

Focus: helping families flee from persecution

Website: https://www.hopeforhazara.com

Designed by: https://www.amplifycreative.com

The Malphurs Group

Focus: Serving pastors and church leaders across the globe

Website: https://malphursgroup.com

Designed by: Evan Cox Consulting

Maoz Irael

Focus: Serving Christians in Israel

Website: https://maozisrael.org

Designed by: Ink Blot Media Group

Memphis Dream Center

Focus: Serving the needy in Memphis, TN

Website: https://memphisdreamcenter.com

Designed by: Evan Cox Consulting

New Thing

Focus: dedicated to helping church planters create a movement of new church plants

Website: https://newthing.org

Designed by: Carone Designs

Newman Ministry

Focus: Helping college students grow in their faithb

Website: https://www.newmanministry.com

Designed by: Ink Blot Media Group

Nexus

Focus: Serving pastors and church planters in the USA

Website: https://nexus.us

Designed by: Nexus 

Brand Message by: Evan Cox Consulting

Oasis International

Focus: Serving refugees and immigrants in St. Louis

Website: https://www.oasis4refugees.org

Designed by: Evan Cox Consulting

People Like Us

Focus: helping educators use the performing arts to create more inclusive and effective learning environments

Website: https://peoplelikeusdoc.com

Designed by: Kyler Creative

Copy by: Tall Tree Creative

Purpose Church

Focus: Local church in Goodyear, AZ

Website: https://purposearizona.com

Designed by: https://212consultingservices.com

Relevant Expeditions

Focus: Providing relief, care, and support to communities throughout Asia

Website: https://relevantexpeditions.org

Designed by: Evan Cox Consulting

Rise

Focus: Serving the disenfranchised in parts of Minnesota and Wisconsin

Website: https://rise.org

Designed by: Banker Creative

Copy by: Paige Worthy

The Sage School

Focus: creating a thriving environment for students through a challenging, authentic curriculum

Website: https://thesageschool.org

Designed by: Blue and Pine

Salem Chapel

Focus: local church in Winstom-Salem, NC

Website: https://salemchapel.org

Designed by: Carone Designs

Transform Our World Canada

Focus: empowering Canadians to relevant, influential and active in their faith.Their Faith

Website: https://www.transformourworldcanada.ca

Designed by: Digital Consultants

Waypoint Ministry

Focus: faith-based addiction recovery for men

Website: https://waypointministry.com

Designed by: HeyDay WebMedia

Copy by: Evan Cox Consulting

Atlas Free

Focus: fighting and preventing human trafficking

Website: https://www.atlasfree.org

*Atlas Free is being included on this list as their founder Jeremy Vallerand was on the Business Made Simple Podcast and discussed how their digital marketing and fundraising efforts have been impacted by the StoryBrand framework.

Charity: Water

Focus: providing clean water

Website: https://www.charitywater.org

*Charity Water is being included on this list as one of their executives was on the Business Made Simple Podcast and discussed how their digital marketing and fundraising efforts have been impacted by the StoryBrand framework.

See a tangible ROI from your nonprofit website

We’ve talked through the importance of having an effective website and explored how the StoryBrand framework can support that effort.

You’ve also seen example after example of nonprofits—grassroots to global—using clear messaging, compelling copy, and dynamic design to include an effective website inside their marketing arsenal.

Ready to do the same for your organization?

Schedule a consultation to get started.

Evan Cox

For more than fifteen years, I have served businesses, nonprofits, churches, and the leaders who guide them. Whether serving on staff at internationally-renowned nonprofits or running a coffee company in Southeast Asia, my work has taken me around the globe. Today, I work alongside organizations as a StoryBrand Certified Guide, so that they communicate the right message and then infuse it throughout all their marketing–from strategy and copy to websites and fundraising.

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