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Content and resources to help you grow your company or organization
Depending on the industry they’re in, some entrepreneurs use the terms “sales” and “marketing” somewhat interchangeably. I don’t use these terms interchangeably. Clear definitions are important, because when we work alongside sales or marketing teams, we need to make sure that we have all the right people at the table!...
As a business owner, you want your customers to feel like they know you. Which is easy enough in person… but what happens when you have to write for your website, social media, or emails? Suddenly you feel like you sound either……
Whether your church is thriving or struggling, you can benefit from using the StoryBrand framework. In this article, we’ll explore how StoryBrand works and why churches should consider using it. If you’re looking for a way to revitalize your church, StoryBrand may be just what you need to gain attention...
Six things your website needs to thrive and a detailed breakdown of my website care plans.
Unlike other clients where we facilitate the entire brand message and website design process, we partnered with Rockport after the launch of their website to facilitate ongoing marketing strategy and updates to their online presence.
Most people are wasting money on advertising and don’t even know it. This issue is a serious problem and needs to stop. In this article, we’re going to unpack ten of the most common ways people waste money on advertising. My name is Evan Knox. I’m also a StoryBrand certified...
The financial health of any organization is directly linked to its ability to raise money. But not just any money—sustainable fundraising. These funds are generated through planned and strategic activities that don’t deplete the organization’s reserves or exhaust its donors. Fundraising that is sustainable has a positive return on investment,...
Billboards, radio ads, direct mail – traditional marketing methods have become less effective by the year. And as a growing organization, you know you can do more to generate leads and surpass your goals. That’s where content marketing comes in. The Content Marketing Institute defines content marketing as “a strategic...
We translated their brand message into custom copy and an optimized website designed to drive meaningful results for their digital marketing program.
Unfortunately, fundraising often feels like a dirty word for many nonprofit and church leaders. It’s more than a necessary evil. Sure, fundraising helps pay staff salaries, operate your outreach activities, and advance your mission. Yet, it’s so easy for major gift officers, development professionals, and executive directors to inadvertently get...
What is the StoryBrand framework? StoryBrand is a powerful messaging framework developed by author and business leader Donald Miller. The premise is that you and your organization need to offer solutions to your customer’s problems. When you clearly articulate your products and services as the answer they’ve been searching for,...
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