Client Spotlight: Swimmingly

Location: Throughout the USA

Focus: Making swim meets fun and simple for everyone

Scope: Sales funnel, brand messaging, copywriting, and website design

Website: https://swimmingly.app

Our Client Spotlight Series is a collection of blogs designed to shine a light on the great work our clients are doing and highlight the various ways we can support nonprofits and small businesses like yours.

Driven by their own success inside and outside the pool, Olympian Charlie Houchin and Hayes Johnson are now pioneering a new approach for swim teams across the country.

The reality is swim meets are a complicated event to pull off. Without the right technology, they can easily become slow, disorganized, and hard to watch.

Enter Swimmingly. This app revolutionizes how coaches, athletes, and spectators enjoy the sport they’ve grown to love by eliminating all the hard copy papers, reducing the strain on volunteers, and helping everyone know exactly how far along their meet is.

Our Work Together

The Swimmingly team approached us looking for help and expertise in installing a brand new sales funnel on their existing website.

We developed our lead generator strategy and then got to work developing The Ultimate Swim Team Playbook. Inside, swim team leaders receive videos, templates, example emails, swipe copy, graphics, and more.

Bottom line? This sales funnel needed a lead generator that was disproportionately valuable so that it was a no-brainer for any coach, volunteer, or parent who landed on the page.

Finally, we wrote a custom email sequence to fire off after the download and built everything inside Hubspot.

What Swimmingly Can Do For You

I resonate with what Swimmingly’s doing because my own 3 kids are involved in our own neighborhood swim team. I’ve felt the pain of long meets that drag out and am inspired by the idea that swim meets should be fun and simple for everyone.

If you or someone in your network is involved in a local swim team at the YMCA or their own neighborhood club, consider taking Swimmingly for a test spin. 

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Evan Cox

For more than fifteen years, I have served businesses, nonprofits, churches, and the leaders who guide them. Whether serving on staff at internationally-renowned nonprofits or running a coffee company in Southeast Asia, my work has taken me around the globe. Today, I work alongside organizations as a StoryBrand Certified Guide, so that they communicate the right message and then infuse it throughout all their marketing–from strategy and copy to websites and fundraising.

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