Most people are wasting money on advertising and don’t even know it. This issue is a serious problem and needs to stop. In this article, we’re going to unpack ten of the most common ways people waste money on advertising. My name is Evan Knox....
When small businesses are looking to increase their revenue, they are often told to “niche down.” Seth Godin has talked about finding the “smallest viable audience” in order “to create so much delight and connection that they choose to spread the word to like-minded...
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