Is Niching Down Really a Good Idea?
When small businesses are looking to increase their revenue, they are often told to “niche down.” Seth Godin has talked about finding the “smallest viable audience” in order “to create so much delight and connection that they choose to spread the word to like-minded...
It’s Time for Nonprofits to Rewire the Way We Think About Fundraising
Unfortunately, fundraising often feels like a dirty word for many nonprofit and church leaders. It’s more than a necessary evil. Sure, fundraising helps pay staff salaries, operate your outreach activities, and advance your mission. Yet, it’s so easy for major gift...
How To Build Your Brand Story
StoryBrand is a powerful messaging framework developed by author and business leader Donald Miller. The premise is that you and your organization need to offer solutions to your customer’s problems. When you clearly articulate your products and services as the answer...
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