Is Niching Down Really a Good Idea?

Is Niching Down Really a Good Idea?

When small businesses are looking to increase their revenue, they are often told to “niche down.” Seth Godin has talked about finding the “smallest viable audience” in order “to create so much delight and connection that they choose to spread the word to like-minded...
How To Build Your Brand Story

How To Build Your Brand Story

What is the StoryBrand framework? StoryBrand is a powerful messaging framework developed by author and business leader Donald Miller. The premise is that you and your organization need to offer solutions to your customer’s problems. When you clearly articulate your...