We recently worked with a founder-led nonprofit that hit a familiar milestone: the budget was growing, their Executive Director was a rainmaker who could close a major gift over coffee, and the board had just approved hiring a dedicated fundraising staff person. On paper, it was exactly where any nonprofit...

Confused people don’t commit. Here’s the framework that turns attention into revenue

AI can speed up grant writing tasks by 80–90%. That’s not hype, but it is back-of-the-napkin math.

Focusing only on gift size means you’re missing the full picture of who’s really driving your fundraising success.

These days, automation is everywhere. From scheduling emails to handling client onboarding, businesses are automating like never before. And why not? Done right, automation saves time, boosts efficiency, and lets you focus on what actually matters.

Creating and maintaining a sound financial strategy is complex, and having the right financial professionals on your team can make all the difference as you plan out your marketing efforts.

Talent is your business’s most expensive and most important investment. Get it right, and your business thrives. Get it wrong, and you’ll constantly struggle with turnover, disengagement, and stalled growth.

My wife, Britt, and I started Love Your First Year in 2019. We got married young and were one of the first couples in our friend group to get married. As time went on, our friends would ask us how we prepared for marriage and how we dealt with certain...

If you are not a designer, it can be challenging to understand how to make good decisions about your logo. Is it good? Should it be updated? Sometimes, time and money are lost when direction is picked that is not quite working.

I’m often asked how to grow a brand’s presence on social media. I get it…it’s a big deal in today’s digital world. Social media is a land of opportunities, but making the most of it needs a game plan. Here’s a deep dive into some essential tactics and advice I...

Depending on the industry they’re in, some entrepreneurs use the terms “sales” and “marketing” somewhat interchangeably. I don’t use these terms interchangeably. Clear definitions are important, because when we work alongside sales or marketing teams, we need to make sure that we have all the right people at the table!...

As a business owner, you want your customers to feel like they know you. Which is easy enough in person… but what happens when you have to write for your website, social media, or emails? Suddenly you feel like you sound either……

Most people are wasting money on advertising and don’t even know it. This issue is a serious problem and needs to stop. In this article, we’re going to unpack ten of the most common ways people waste money on advertising.  My name is Evan Knox. I’m also a StoryBrand certified...