How to Name Your Nonprofit to Stand Out From the Crowd
Your organization has a mission to fulfill, and I bet you’re the type of person who wants to keep moving and do the good in the world you’ve set out to do. Whether you’re naming your new nonprofit or rebranding, you’ve encountered this question more than once. What is...
6 Growth Tips for Your Social Media Presence
I’m often asked how to grow a brand’s presence on social media. I get it…it’s a big deal in today’s digital world. Social media is a land of opportunities, but making the most of it needs a game plan. Here’s a deep dive into some...
Sales vs. Marketing
Depending on the industry they’re in, some entrepreneurs use the terms “sales” and “marketing” somewhat interchangeably. I don’t use these terms interchangeably. Clear definitions are important, because when we work alongside sales or marketing teams, we...
Writing With Personality
How To Write With Personality (4 ½ tips) As a business owner, you want your customers to feel like they know you. Which is easy enough in person… but what happens when you have to write for your website, social media, or emails? Suddenly you feel like you sound...
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