by Steve Hedrick | Oct 8, 2026 | Client Spotlight
Engagement at a Glance Snapshot Our Brother’s Keeper (OBK) is a 24/7, year-round shelter in Big Rapids, Michigan, with powerful programs and a lean team. Through a partnership with Capital for Compassion, we created a Strategic Marketing + Fundraising Plan to help...
by Steve Hedrick | Sep 17, 2026 | Client Spotlight
Location: Kakamega, KenyaFocus: Reducing poverty and restoring hope for Kenya’s vulnerable widows, orphans, and children with disabilitiesScope: Brand Messaging Workshop & GuideWebsite: wawezamovement.org Our Client Spotlight Series is a collection of blogs...
by Steve Hedrick | Sep 8, 2026 | Guest Post
Quick Answers: Major Donor Data, Explained What does it mean when donor relationships live in the founder’s head? It’s when one person on your team knows things, like who to call before a big ask, who likes a phone call instead of an email, and who’s...
by Steve Hedrick | Aug 28, 2026 | Client Spotlight
At a Glance What platform does Scrappy ABM use for email marketing? ActiveCampaign, after moving through a couple of earlier platforms (starting with SendFox) that couldn’t support behavior-based segmentation at scale. What results did the new email system...
by Steve Hedrick | Apr 23, 2026 | Messaging
Quick Answers: Vertical-Specific Messaging What is vertical-specific messaging? Vertical-specific messaging is when you tailor how you talk about your work so it connects with a specific type of audience. Why is vertical-specific messaging important? Vertical-specific...
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