by Steve Hedrick | Sep 17, 2026 | Client Spotlight
Location: Kakamega, KenyaFocus: Reducing poverty and restoring hope for Kenya’s vulnerable widows, orphans, and children with disabilitiesScope: Brand Messaging Workshop & GuideWebsite: wawezamovement.org Our Client Spotlight Series is a collection of blogs...
by Steve Hedrick | Sep 8, 2026 | Guest Post
Quick Answers: Major Donor Data, Explained What does it mean when donor relationships live in the founder’s head? It’s when one person on your team knows things, like who to call before a big ask, who likes a phone call instead of an email, and who’s...
by Steve Hedrick | Aug 28, 2026 | Client Spotlight
At a Glance What platform does Scrappy ABM use for email marketing? ActiveCampaign, after moving through a couple of earlier platforms (starting with SendFox) that couldn’t support behavior-based segmentation at scale. What results did the new email system...
by Steve Hedrick | Apr 23, 2026 | Messaging
Quick Answers: Vertical-Specific Messaging What is vertical-specific messaging? Vertical-specific messaging is when you tailor how you talk about your work so it connects with a specific type of audience. Why is vertical-specific messaging important? Vertical-specific...
by Steve Hedrick | Apr 10, 2026 | Client Spotlight
Engagement at a Glance Snapshot Lune Production House came to us with incredible work, but their messaging and website weren’t doing it justice. We worked together to clarify who they’re for, what makes them different, and how they could turn attention into real...
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