by Steve Hedrick | Jul 10, 2023 | StoryBrand
Breaking down an effective lead generator strategy If you’re familiar with StoryBrand or inbound marketing, you’ve likely heard of a lead generator (also known as a lead magnet or transitional offer) before. Many small business owners and nonprofit executive directors...
by Steve Hedrick | Jul 10, 2023 | Content Strategy
Once you have a clear brand message for your company or organization, it’s time to put it to good use with the right content. In the words of entrepreneur Matt Gray, “content increases your surface area for success”. Here are 7 things to remember that will enable you...
by Steve Hedrick | Jul 1, 2023 | Client Spotlight
Location: Mexico Focus: Uniting dogs from Mexico’s Lake Chapala communities with their new families in the U.S. and Canada Scope: Brand messaging, website copywriting, and fundraising strategy Website: https://bonevoyagedogrescue.com Our Client Spotlight...
by Steve Hedrick | May 31, 2023 | Fundraising, Nonprofits, StoryBrand
Nonprofits and mission-driven organizations are built to make a difference. Yes, you need to be sustainable—but your bottom line isn’t solely about profit. The impact is your most important metric. Whether you provide clean water, help refugees, or serve low-income...
by Steve Hedrick | May 1, 2023 | Client Spotlight
Location: Kansas City, MO; Columbia, MO; Springfield, MO; Wichita, KS; Oklahoma City, OK Focus: Installing seamless siding and windows that ensure homeowners have pride in their home Scope: Fractional marketing support that included everything from brand messaging and...
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