After years of success, Continental’s owner, Alec Cook, approached us looking for strategic support to build a foundation for anticipated growth.
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Telecom4Good (T4G) is a nonprofit organization that helps other nonprofits and NGOs overcome their technology challenges. They provide services, including strategic planning, collaboration, and technology solutions, tailored to meet nonprofit organizations’ unique needs. Check out what they do and how we’ve teamed up to support them!
It’s no secret that business and nonprofit leaders have an ever-increasing list of responsibilities. With this reality in mind, it’s important to acknowledge that while every entrepreneur or executive director would love to invest in a full suite of marketing strategies, time and budget are often limited. It’s imperative to...
In today’s digital age, a website is often the first impression volunteers, donors, and community members have of your nonprofit organization. Unfortunately, grassroots nonprofits often face limited budgets, a never-ending to-do list, and so many other factors that push their leaders to prioritize other initiatives over their websites.
Like many companies, the owner of FM Exteriors (DJ Ficken), came to us looking for marketing support in several key areas. With a limited budget, we took a phased approach by first installing multiple sales funnels on their existing site to enable them to start seeing results immediately.
StoryBrand is a powerful messaging framework developed by author and business leader Donald Miller. The premise? Any business or nonprofit organization should offer solutions to your customer’s problems. When you clearly position your products and services as the answer they’ve been searching for,…
Depending on the industry they’re in, some entrepreneurs use the terms “sales” and “marketing” somewhat interchangeably. I don’t use these terms interchangeably. Clear definitions are important, because when we work alongside sales or marketing teams, we need to make sure that we have all the right people at the table!...
As a business owner, you want your customers to feel like they know you. Which is easy enough in person… but what happens when you have to write for your website, social media, or emails? Suddenly you feel like you sound either……
Whether your church is thriving or struggling, you can benefit from using the StoryBrand framework. In this article, we’ll explore how StoryBrand works and why churches should consider using it. If you’re looking for a way to revitalize your church, StoryBrand may be just what you need to gain attention...
Six things your website needs to thrive and a detailed breakdown of my website care plans.
Unlike other clients where we facilitate the entire brand message and website design process, we partnered with Rockport after the launch of their website to facilitate ongoing marketing strategy and updates to their online presence.
Most people are wasting money on advertising and don’t even know it. This issue is a serious problem and needs to stop. In this article, we’re going to unpack ten of the most common ways people waste money on advertising. My name is Evan Knox. I’m also a StoryBrand certified...