The Ultimate List of StoryBrand Small Business Websites

51 Small Businesses Who Use the StoryBrand Framework to Transform Their Website

Small businesses seeking growth in today’s market need an effective website

In today’s digital age, a website is often the first impression your customers or clients have of your brand. Unfortunately, emerging businesses face limited budgets, a never-ending to-do list, and many other factors pushing leaders to prioritize other initiatives over their websites. 

On the other hand, established small businesses with existing teams and an even larger list of products and services find themselves in a fight for simplicity and clarity. For sizeable organizations, there’s increased pressure on their website to do everything—product promotions, service offerings, career opportunities—the list goes on and on. 

Regardless of your budget or where you find your business on this spectrum, the reality is, your website needs to be effective.

Harnessing the power of StoryBrand to build an effective website

Your website plays a crucial role in your sales and marketing efforts. It’s users’ first point of contact and a digital front door. This means the message you present needs to be clear and compelling, which is where the StoryBrand framework can help. 

It’s a simple, powerful tool to distill everything you do into a brand story that resonates with your ideal audience—making them the hero and you the guide to facilitate their journey to success. So, how should small business owners use StoryBrand when building their website?

First, too many leaders and marketing agencies create dynamic website designs that look amazing—and only afterward give any thought to the words they should use. This approach is entirely backward. 

Start with a clear message (a la StoryBrand) to inform what you write (compelling copy), and then pull it all together with a dynamic design that brings it all to life. 

Easier said than done, though, right? As a StoryBrand Certified Guide, I not only work with small businesses and personal brands to clarify their message, write copy, and design their websites. I also work with, train, and talk to other StoryBrand-informed marketers serving the small business sector. Here are some of my favorite examples to inspire you—done by both me and other marketers.

51 small business website examples to inspire you

*Disclaimer: Websites constantly change and may not always reflect every aspect of the StoryBrand framework. This is by no means a request to have you get involved with any organization represented. Instead, consider how many unique approaches they take and get inspired about what their examples might mean for your nonprofit.

ABE Paint Team

Focus: Interior painting

Website: https://www.abepainting.com

Designed by: Space Between Marketing

ARC Relocation

Focus: Relocation services for businesses

Website: https://arcrelocation.com

Design by: Notion Design Group

Bee Clean Specialities

Focus: Helps industrial facilities deliver clean air that keeps employees healthy and your operation productive

Website: https://beecleanspecialties.com

Designed by: Banker Creative

Copy by: Evan Cox Consulting

BEYOND

Focus: Seeks to create a unique, Christ-centered, developmental gap year program for people 18-25

Website: https://beyondexperience.co

Designed by: Kirk Brown Creative

Message and copy by: Brian Schindler

Bizfolio

Focus: Simplifying administrative workflows

Website: https://www.bizfolio.com

Designed by: Bolt Marketing

Coach’s View

Focus: Working with athletes, businesses, and coaches who want to be seen by university athletics organizations

Website: https://coachsviewconsulting.com

Designed by: Stratos Creative

Commercial Roof Coating

Focus: Waterproofing roofs in Florida

Website: https://crcinc.biz 

Design by: Notion Design Group

Continental Siding

Focus: Providing everything for the exterior of your home

Website: https://continentalsiding.com

Designed by: Continental Siding

Messaging and strategy by: Evan Cox Consulting

Core Property Services

Focus: Handyman services for residential and business property owners

Website: https://www.coremoncton.com

Design by: Notion Design Group

Donovan CPAs

Focus: Accounting and financial services

Website: https://cpadonovan.com

Design by: Proof Digital

Earthsavers

Focus: Recycling and pickup services

Website: https://earthsavers.org

Design by: Bennett Web Group

East Kentucky Metal

Focus: Trusted metal supplier in East Kentucky

Website: https://www.eastkentuckymetal.com

Designed by: Bolt Marketing

Edify School Solutions

Focus: Partnering with schools to build a better education system

Website: https://www.edifyschoolsolutions.com

Designed by: Bolt Marketing

Elero Finance

Focus: Established finance brokers for confident buyers

Website: https://elerofinance.com

Designed by: Launch Digital

Excelerate

Focus: Leadership and executive coaching

Website: http://www.excelerate.co.za

Designed by: Launch Digital

Fit for Profit

Focus: Trusted financial advisors

Website: http://fitforprofit.com

Designed by: Stratos Creative

The Floor Project

Focus: Flooring products and installation

Website:https://thefloorproject.com

Design by: Bennett Web Group

FM Exteriors

Focus: Full-service roofing and exterior contractors

Website: https://fmexteriorsstl.com

Designed by: Evan Cox Consulting

Gorilla Kleen

Focus: Professional power washing and cleaning services

Website: https://www.gorillakleen.com 

Design by: Notion Design Group

Hello Brush

Focus: Kids’ dentistry

Website: https://www.hellobrush.com

Designed by: Bolt Marketing

Housify

Focus: Making selling a house easy

Website: https://www.thehousify.com

Copy by: Evan Cox Consulting

Impress Wallpaper

Focus: Creating inviting spaces that showcase your style

Website: https://impresswallpaper.com

Design by: Carone Designs

Inside Out Remodeling

Focus: Home remodeling

Website: https://remodelmyinsideout.com

Design by: FitSimply Marketing

Kentucky Three-Day Event

Focus: World premier equestrian event

Website: https://www.kentuckythreedayevent.com

Designed by: Bolt Marketing

LB Packaging

Focus: Contract manufacturing and bottling services for cosmetic companies

Website: https://lbpackaging.net

Design by: Bennett Web Group

Life, Fitness & Ink

Focus: Helping women discover health, community, and confidence

Website: https://lifefitnessandink.com

Design by: Stratos Creative

Lingo Unlocked

Focus: Translation services

Website: https://lingounlocked.com

Design by: Stratos Creative

The Little Shot

Focus: Books to grow your child’s confidence

Website: https://thelittleshot.com

Design by: Stratos Creative

Mobile Music Academy

Focus: Mobile music lessons for kids in Nashville

Website: https://mmamusic.com 

Design by: Notion Design Group

Murfreesboro Painting

Focus: Residential painting in Murfreesboro, TN

Website: https://murfreesboropainting.com

Design by: Bennett Web Group

My Business Made Simple Coach

Focus: Business coaching

Website: https://mybmscoach.com

Design by: Stratos Creative

My Office Pro

Focus: HR and accounting needs for small businesses

Website: https://myofficepro.com

Design by: Banker Creative

Written by: Evan Cox Consulting

OP Soccer

Focus: Ohio-based soccer club

Website: https://opsoccer.com 

Design by: FitSimply Marketing Solutions

Pantana CPA

Focus: Accounting, Tax, Payroll & Advisory Services for growth-minded businesses

Website: http://pantanacpa.com

Design by: Banker Creative

Paul Whatley

Focus: Real estate

Website: https://paulwhatleyteam.com

Copy by: Evan Cox Consulting

Photo Camper

Focus: Photo booth camper for party rentals

Website: https://photocamper.com

Design by: Stratos Creative

Pink Nannies

Focus: Nanny service

Website: https://www.pinknannies.com

Design by: Stratos Creative

Prodco Accounting

Focus: Accounting and financial services for production companies

Website: https://prodcoaccountants.com

Design by: FitSimply Marketing Solutions

Purawell

Focus: Health and wellness

Website: https://purawell.com

Design by: Purawell

Strategy by: Evan Cox Consulting

Rockport Ready Mix

Focus: Concrete services in Cleveland, OH

Website: https://rockportreadymix.com

Design by: Banker Creative

Copy and Strategy by: Paige Worthy and Evan Cox Consulting

Slate Building Group

Focus: Construction for real estate investors

Website: https://slatebuildinggroup.com

Design by: FitSimply Marketing Solutions

SNF Solutions

Focus: Billing services for skilled nursing facilities

Website: https://snf-solutions.com

Design by: Bennett Web Group

Snyder Wrestling

Focus: Wrestling camps and training

Website: https://www.snyderwrestling.com 

Design by: Bennett Web Group

Sukkot

Focus: Sukkah kits for Jewish families

Website: https://www.sukkot.com

Design by: Bennett Web Group

Taylor Legal Services

Focus: Family law

Website: https://taylorlegalservicesnc.com

Design by: Carone Designs

Thomas Garbarino

Focus: Coaching and resources for autoimmune and chronic illness

Website: https://www.thomasgarbarino.com

Design by: Evan Cox Consulting

Todd Allen

Focus: Financial advisor for couples in need of sound strategy and expert guidance

Website: https://www.meettoddallen.com

Design by: Evan Cox Consulting

Trufit Ergonomics

Focus: Ergonomic solutions

Website: https://trufitergonomics.com 

Design by: Evan Cox Consulting

Walk In His Footsteps

Focus: Footwear with a cause

Website: https://walkinhisfootsteps.com 

Copy by: Evan Cox Consulting

Watson Law

Focus: Estate planning

Website: https://watsonlaw.org

Design by: Laura Castro

Written by: Magic Words Marketing

WhiteHouse Sport Psychology

Focus: Mental and physical training and recovery for elite athletes

Website: https://whitehousesportpsychology.com

Copy by: Evan Cox Consulting

See a tangible ROI from your small business website

We’ve discussed the importance of an effective website and explored how the StoryBrand framework can support that effort. 

You’ve also seen example after example of small businesses across many industries using clear messaging, compelling copy, and dynamic design to include an effective website inside their marketing arsenal. 

Ready to do the same for your organization? Schedule a consultation to get started.

Ready to do the same for your organization?

Schedule a consultation to get started.

Evan Cox

For more than fifteen years, I have served businesses, nonprofits, churches, and the leaders who guide them. Whether serving on staff at internationally-renowned nonprofits or running a coffee company in Southeast Asia, my work has taken me around the globe. Today, I work alongside organizations as a StoryBrand Certified Guide, so that they communicate the right message and then infuse it throughout all their marketing–from strategy and copy to websites and fundraising.