Marketing for sports and athletics

Whether you’re a trainer, coach, or serve the athletics industry, your marketing needs to bring you business and enable you to reach more people.

Let’s use marketing to build your business

When you work with athletes and sports teams, marketing is the last thing you want clogging up your to-do list.

Unfortunately in today’s digital age, random acts of marketing or DIYing a website that doesn’t clearly articulate what you do won’t help you serve more people.

You have sales to make, clients to serve, products to create, and services to offer.

Here’s the deal: the right message mixed with compelling content and a dynamic website can change everything.

How we use marketing to serve the sports and athletics industry

Marketing and Fundraising Strategy

A coherent strategy sets the course for success with your content, channels, and ultimately your customers.
 
Launch Strategy Content Strategy Fundraising and Development Strategy Sales Funnels

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Messaging and Copywriting

Content truly is king. Whether you follow StoryBrand and are determined to clarify your message or are ready to add value through email campaigns, lead generation, or blogging, it all starts with using the right words.
 
Messaging Worskhops Content Marketing Email Marketing Copy Coaching

Websites

A website is any business or nonprofit’s most important online asset. It’s your digital front door. Turn browsers into buyers with a clear message and strategy, compelling web copy, and then beautiful design that converts reads into leads.

Website Design and Development Website Copy Sales Funnels Hosting

I understand the challenges that come with growth

As a fellow small business owner, I’m convinced that entrepreneurship is more like a journey of self-discovery disguised as building a business.

We set out to offer a specific product or service because we care about our audience, and in that process discover the limits of our strengths and weaknesses.

A growing business in the sports and athletic space requires your attention, energy, and expertise across several key areas.

My passion is helping leaders like you get the most out of your marketing.
Let’s chat about your marketing needs and determine if I’m the right partner to help you get back to doing what you love most.

We’ve helped 140+ organizations implement StoryBrand. We can help you too.

  • Sport Psychologists
  • Coaches
  • Trainers
  • Olympians
  • Professional Athletes
  • Gyms
  • Training Facilities
  • Youth Sports
  • Athletic Apparel

The guide we needed.

“Evan and his team are a pleasure to work with and was a terrific guide for us. We would work with him again to gain more of his expertise and knowledge.”

— Charlie Houchin, CEO Swimmingly & Olympic Gold Medalist

He listened to what we needed.

“I met Evan on a Business Made Simple Q&A and was first intrigued by his insightful response. Typically in working with a consultant in the past they only want to sell me the package plans they have in place; I assumed I would get the same with Evan. Not the case, we decided to work with Evan because he LISTENED to what we needed and completed that section of work we needed help with; The Brandscript! And in a very thoughtful and timely fashion.”

— Wanda, Whipkey, World Elite Kids

Client Spotlight: Swimmingly

See how we served Olympian Charlie Houchin, and his team, installing a sales funnel designed to serve their audience of swim team coaches and leaders.

Featured image of Swimmingly

Resources designed with your team in mind

Your Guide to Creating Effective Lead Generators

The reality is having a nicely designed lead generator doesn’t guarantee people will download it. Here’s a quick breakdown of how to build an effective strategy for your lead generator.

Lead Generator featured image

8 Key Things to Remember to Create Winning Content

Once you have a clear brand message in place for your company or organization, it’s time to put it to good use with the right content.

 

Content Strategy featured image

How To Build Your Brand Story

What is the StoryBrand framework? StoryBrand is a powerful messaging framework developed by author and business leader Donald Miller. The premise is that you and your organization need to offer solutions to your customer’s problems. When you clearly articulate your products and services as the answer they’ve been searching for,…

Man standing on stage pointing to a large screen

Success in 3 straightforward steps

Schedule a Free Consultation

We’ll listen. You’ll get answers.

Get Strategic About Your Marketing

Receive an individualized plan designed to meet your needs.

Make or Raise More Money

Watch your marketing dollars drive results.

Schedule a Consultation

You can either schedule a time directly on our calendar or answer these questions below and we will be sure to reach out.

Send a message

If you aren’t ready to schedule a call, or if you just have a question for us, fill out this form and we’ll get back to you soon.

FAQS to give you the 4-1-1 on working with us

You’ve got questions? We’ve got answers.

What kind of marketing work can you offer my sports-focused small business?
Our work involves helping companies like yours with strategy, content, and websites. More specifically, strategy includes the game plan you need to level up your marketing.

Content and copywriting are the words necessary to compel your readers to action on your website, in emails, on socials, in print, and beyond. Websites include the messaging, copy, and design needed to take your most important digital asset to the next level.

Are you a one-man shop or do you have a team?
Great question! Although I (Evan) am and will remain your primary point of contact, I do have a team that supports me and you during our work together. I intentionally built my business to not be the antiquated marketing agency so many nonprofit leaders have come to dread—because they’re not intentionally built to serve your needs first.

That being said, I do have a dedicated team who serves along with me to make sure I have the capacity and expertise to complete your work with speed and excellence.

I’m sorta interested, but not sure if I’m ready to get started now. What do you recommend?

This is completely understandable. Although we can typically identify the most important next steps during a quick consultation together, I recommend checking out my free resources if you’re just not ready. I have multiple guides, checklists, podcasts, books, and other content designed to help you win.