Client Spotlight: Five Stones Global

Focus: Helping missionaries and cross-cultural workers employ sustainable approaches to their mission work

Scope: Brand messaging, copywriting, and website design

Website: https://fivestonesglobal.org 

Our Client Spotlight Series is a collection of blogs designed to shine a light on the great work our clients are doing and highlight the various ways we can support nonprofits and small businesses like yours.

Led by Executive Director Jean Johnson, Five Stones Global helps missionaries approach their work in sustainable ways. Unfortunately, it’s all too common for cross-cultural workers to accidently infuse a Western philosophy of church planting into the host culture in which they leave.

This often leads to church planting efforts that aren’t Biblically reproducible or sustainable. The Five Stones Global team offers coaching, training, and practical tools to help these leaders multiply disciples through healthy, reproducible models.

Our Work Together

Our founder and principal, Evan Cox, spent time living in Southeast Asia conducting both business and humanitarian work. This firsthand experience in cross-cultural efforts allowed us to dig in and craft a marketing story based on shared experience that spoke to the problems and challenges felt by cross-cultural workers across the globe. 

Like many nonprofits, Five Stones Global has multiple unique audiences that each deserve a specific, tailored message. Their donors are excited to make a difference and invest in making an impact through sustainable global missions. On the other hand, missionaries are most interested in practical coaching, training, and resources to help them elevate their day-to-day ministry work. Our work together centered on telling both of these stories on one website in a way that complements each other. 

Then, we translated their brand message into custom copy and an optimized website designed to drive meaningful results from their digital marketing program. 

Throughout the process, we also fine-tuned their marketing funnel by highlighting their transitional offers in key places on their website and optimized their subsequent email sequence in MailChimp. 

Now that their website is live, they receive ongoing support through their website care plan that covers hosting, content updates, blog posting, and more.

What Five Stones Global Can Do For You

If you fall into one of their two primary audiences (missionary or global missions advocate), check out their website and grab a copy of their book called We Are Not The Hero. 

The Five Stones Global team is leading the charge for missional workers and organizations intent on leaving a lasting legacy, and it’s an honor to play a small part in that mission.