Location: Throughout the USA
Focus: Making swim meets fun and simple for everyone
Scope: Sales funnel, brand messaging, copywriting, and website design
Website: https://swimmingly.app
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Driven by their own success inside and outside the pool, Olympian Charlie Houchin and Hayes Johnson are now pioneering a new approach for swim teams across the country.
The reality is swim meets are a complicated event to pull off. Without the right technology, they can easily become slow, disorganized, and hard to watch.
Enter Swimmingly. This app revolutionizes how coaches, athletes, and spectators enjoy the sport they’ve grown to love by eliminating all the hard copy papers, reducing the strain on volunteers, and helping everyone know exactly how far along their meet is.
Our Work Together
The Swimmingly team approached us looking for help and expertise in installing a brand new sales funnel on their existing website.
We developed our lead generator strategy and then got to work developing The Ultimate Swim Team Playbook. Inside, swim team leaders receive videos, templates, example emails, swipe copy, graphics, and more.
Bottom line? This sales funnel needed a lead generator that was disproportionately valuable so that it was a no-brainer for any coach, volunteer, or parent who landed on the page.
Finally, we wrote a custom email sequence to fire off after the download and built everything inside Hubspot.
What Swimmingly Can Do For You
I resonate with what Swimmingly’s doing because my own 3 kids are involved in our own neighborhood swim team. I’ve felt the pain of long meets that drag out and am inspired by the idea that swim meets should be fun and simple for everyone.
If you or someone in your network is involved in a local swim team at the YMCA or their own neighborhood club, consider taking Swimmingly for a test spin.
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