Location: St. Louis, MO
Focus: Custom home builders and remodelers in St. Louis
Scope: StoryBrand Messaging Framework, Positioning, BrandScript
Website: https://rosetteforeverhomes.com/
Our Client Spotlight Series is a collection of blogs designed to shine a light on the great work our clients are doing and highlight the various ways we can support nonprofits and small businesses like yours.
Where Craftsmanship Meets Clarity
Rosette Forever Homes is known for detailed craftsmanship and high-performance building. But like many exceptional builders, they faced a common challenge: their expertise was clear in their work, but not always in their messaging.
They didn’t need better projects. What they really needed was a clearer story.
Homeowners today want transparency and a process they can trust from start to finish. And Rosette already delivered that experience. It just wasn’t being communicated as clearly or consistently as it could be.
That’s where focused brand messaging made the difference.
Our Work Together
When Rosette partnered with us, the goal was to define the message so the right homeowners immediately understand what makes their team different.
Using the StoryBrand framework, we developed a comprehensive Brand Message Guide that:
- Mapped out what their ideal homeowners truly want: a beautiful, functional home built for long-term performance.
- Addressed the real frustrations homeowners bring into the buying process, like poor communication, corner-cutting contractors, and uncertainty about who to trust.
- Positioned Rosette as the trusted guide with both empathy (“we know this feels overwhelming”) and authority (hundreds of projects and science-backed methods).
- Built a clear, repeatable one-liner: “At Rosette Forever Homes, we build, restore, and remodel homes that look great, perform better, and are built to last.”
We also sharpened their brand voice around what sets them apart:
- High-performance building science
- Clear, proactive communication
- No-surprises process
- Craftsmanship that lasts
The result is messaging that finally matches the quality of their work.
What Makes Rosette Different
Before finding Rosette, their customers shared that they put up with poor communication, dealt with dusty job sites, and shrugged when past projects became disappointing results.
But with Rosette, your construction experience is just as solid as the finished product.
Their ideal clients are thoughtful homeowners who:
- Care how their home is built
- Want lasting performance instead of quick cosmetic fixes
- Value clear expectations and a smooth process
- Expect craftsmanship backed by building science
If you’re a homeowner in the St. Louis area who’s tired of contractor horror stories and ready for a building experience that feels organized and worth the investment, Rosette Forever Homes was built for you.
The Ultimate List of StoryBrand Nonprofit Websites
Curious how to marry the StoryBrand Framework with your nonprofit website? See how 30+ NGOs tackled their brand message, content, and design right here.
What Their Team Had to Say
Sometimes the best measure of success is the client’s own words.
Here’s what Rosette had to say after reviewing their new messaging roadmap:
“You guys over-delivered. This is so helpful and gives us a roadmap for exactly what to do with our message.”
Schedule a Consultation
Want to fund your work? Schedule a consultation to get started.
