Client Spotlight: Waypoint Ministry

Location: North Georgia
Focus: Regeneration and recovery through Christ
Scope: Email Marketing Strategy, Donor Funnel, Campaigns, CRM Integration
Website: waypointministry.com

Our Client Spotlight Series is a collection of blogs designed to shine a light on the great work our clients are doing and highlight the various ways we can support nonprofits and small businesses like yours.

Where Hope Finds a Home

Waypoint Ministry is more than a recovery center. Nestled in the hills of North Georgia, it’s a place where brokenness meets grace—where men struggling with addiction encounter the healing power of Jesus Christ and find a path toward a life of purpose.

For two decades, Waypoint has welcomed men into a 12-month residential program that doesn’t promise a quick fix, but something deeper: transformation. With a commitment to Scripture, structured mentorship, accountability, and job skills training, Waypoint helps rebuild men from the inside out. And the impact goes far beyond the individual. Families are restored. Children reconnect with fathers. Entire communities are renewed.

But like many mission-driven organizations, Waypoint needed systems that could match the depth of its work.

Our Work Together

When Waypoint first approached us in conjunction with our friends over at HeyDay Web Media, they had an incredible story—but their communications weren’t telling it clearly or consistently. Donor engagement was sporadic. Email sequences were underdeveloped. Campaigns required a lift that wasn’t always sustainable.

In addition to creating a clear message and compelling website, we began building a full-funnel email marketing strategy, integrating their Bloomerang CRM with MailChimp to establish a powerful, automated communications system. This included:

  • Segmented email journeys for General, Mid-Level, Major, and Staff-connected donors.
  • A custom “Potential Donor” automation with delays, conditional logic, and a prayer-based lead magnet that served both spiritually and strategically.
  • Multiple GivingTuesday and End-of-Year campaigns, including tailored emails, social posts, impact stories, and print appeals.
  • A new emphasis on storytelling, donor tagging, and systemized follow-up.
The result? Not only did Waypoint see increased donor engagement, but their most successful end-of-year campaign to date brought in more than $90,000.

Behind that number are real lives being changed—men who are rediscovering who they were created to be.

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Evan Cox

For more than fifteen years, I have served businesses, nonprofits, churches, and the leaders who guide them. Whether serving on staff at internationally-renowned nonprofits or running a coffee company in Southeast Asia, my work has taken me around the globe. Today, I work alongside organizations as a StoryBrand Certified Guide, so that they communicate the right message and then infuse it throughout all their marketing–from strategy and copy to websites and fundraising.

Create a strategic fundraising plan with ease.

Establish a plan to effectively raise more money for your nonprofit organization

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