Waypoint Ministry

Waypoint Ministry is a Christian residential program in Dahlonega, Georgia for men struggling with addiction.

A phone, laptop, and tablet screen displaying Waypoint Ministry's newly designed website

Project Overview

We partnered with the talented team at Heyday Web Media to bring new life to Waypoint Ministry’s website and fundraising strategy. We utilized the Storybrand framework to create a clear message, compelling copy, and then the Heyday team worked their magic to design it all on a fast, beautiful website.

Our subsequent fundraising strategy and activities raised over $90k for their end-of-year giving campaign—furthering their mission to serve men working through substance abuse and life-controlling issues.

Our Work Included:
  • Brand messaging to communicate with donors and the men they serve
  • Custom copywriting for their brand new website
  • Fundraising strategy and implementation that delivered a $90k return on their end-of-year campaign

"This was a huge success for us and more than doubled what we did in years past! We had never really put together a campaign like this and we have had a great response. Not only in a sense of donations, but people really liked the communication and feeling “plugged in” to what was going on. Again, thank you so much. You have been a huge blessing to not only Waypoint but also a blessing for me to work with you on this."

Chris Gillhouse, Executive Director

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