Client Spotlight: World Elite Kids

Focus: Empowering children through gymnastics and cheer to build confidence, strength, and life skills

Scope: Strategy, Messaging, Copywriting

Our Client Spotlight Series celebrates the impactful work of our clients while showcasing how we support nonprofits and small businesses like yours. Today, we’re excited to highlight World Elite Kids.

Our Work Together

At World Elite Kids, gymnastics and cheer are more than just sports—they’re a foundation for confidence, discipline, and lifelong achievement. Their programs help children develop physical strength and mental resilience while fostering a love for movement in a fun, safe, and engaging environment.

We were honored to partner with World Elite Kids to refine their brand message and amplify their mission. Gymnastics and youth athletics cater to a broad audience—parents, grandparents, and young gymnasts themselves—each with unique concerns and motivations. Our goal was to ensure their messaging speaks effectively to all of them. Here’s how we helped:

  • Clarified their brand message: We worked closely with their team to create a clear, compelling message that resonates with parents, grandparents, and young athletes seeking a safe, structured environment for growth and achievement.
  • Strengthened their storytelling: By refining key messages, we helped World Elite Kids communicate the life-changing benefits of gymnastics—not just as a sport but as a character-building experience that instills discipline, perseverance, and teamwork.
  • Enhanced their digital presence: Through strategic messaging, we ensured their website and communications clearly articulate their mission while inviting families to engage, enroll, and experience the transformative power of movement.
Even if you’re not in Ohio or looking for a gym right now, take a look at their brand messaging and see how it’s changed the feel of their website.

Schedule a Consultation

Looking to refine your business’s message and better connect with your audience? Schedule a consultation with us to discover how clear, compelling messaging can elevate your impact.

Evan Cox

For more than fifteen years, I have served businesses, nonprofits, churches, and the leaders who guide them. Whether serving on staff at internationally-renowned nonprofits or running a coffee company in Southeast Asia, my work has taken me around the globe. Today, I work alongside organizations as a StoryBrand Certified Guide, so that they communicate the right message and then infuse it throughout all their marketing–from strategy and copy to websites and fundraising.

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