Client Spotlight: Scrappy ABM

Focus: Helping B2B tech brands build low-tech, high-impact account-based marketing programs

Scope: Strategy, Messaging, Copywriting, Website, Email Marketing, LinkedIn Strategy, Fractional Marketing Director

Our Client Spotlight Series celebrates the impactful work of our clients while showcasing how we support nonprofits and small businesses like yours. Today, we’re excited to highlight Scrappy ABM.

What They Do 

In a competitive landscape where most other ABM service providers are pitching $200k tech stacks and incredibly complex campaigns, SABM builds activation playbooks, programs, and account-based podcasts that simplify the process and decrease time to value. Check out their website for more details on their programs. 

Our Work Together

As a founder-led, bootstrapped business, Scrappy ABM (SABM) grew quickly and needed additional infrastructure and support to run their marketing program. While we’ve covered a lot of ground, our core focus has been on:

  • Creating a brand style guide and repeatable marketing plan
  • Building out their webinar and online event program
  • Launching a new version of their website, following the StoryBrand framework
  • Writing and scheduling both email and LinkedIn newsletters
  • Optimizing their LinkedIn company page and personal profiles for the team

Schedule a Consultation

Looking to refine your business’s message or get help with any of the services listed above? Schedule a consultation with us to discover how clear, compelling messaging can elevate your impact.

Evan Cox

For more than fifteen years, I have served businesses, nonprofits, churches, and the leaders who guide them. Whether serving on staff at internationally-renowned nonprofits or running a coffee company in Southeast Asia, my work has taken me around the globe. Today, I work alongside organizations as a StoryBrand Certified Guide, so that they communicate the right message and then infuse it throughout all their marketing–from strategy and copy to websites and fundraising.

Create a strategic fundraising plan with ease.

Establish a plan to effectively raise more money for your nonprofit organization