Engagement at a Glance Snapshot
Lune Production House came to us with incredible work, but their messaging and website weren’t doing it justice. We worked together to clarify who they’re for, what makes them different, and how they could turn attention into real conversations.
A few of the outcomes:
- Clear, confident positioning around nonprofits and small businesses
- Messaging that focuses on results
- A redesigned website that guides people to take action
- Stronger differentiation in a crowded market
- A smoother path from the first visit to a real conversation
- More clarity internally on how to talk about what they do
The Challenge
Lune Production House didn’t have a quality problem, but they did have a messaging challenge.
They’d already created more than 650 videos for over 100 organizations. Their fantastic reputation was growing, and their clients loved what they produced. But their content and website weren’t keeping up.
Like a lot of creative teams, they found themselves saying some version of “we make great videos.” And while that was true, it didn’t really set them apart or help the right clients understand why Lune was the right fit.
They also weren’t speaking to a specific audience. Nonprofits and small businesses were a great fit for their work, but that wasn’t coming through in a focused or compelling way.
So the challenge was about saying the right things in a way that connects. Who are we for? What makes us different? And how does our work help clients get real results?
They needed messaging and a website that matched the level of quality in their work, and that could turn attention into real opportunities.
The Solution
Our work with Lune was focused, centered on helping them say the right things to the right people in a way that drives action.
We started by refining their messaging using the StoryBrand framework. Together, we mapped out who they serve best, what problems they solve, and how their videos help clients get results.
From there, we translated that messaging into a fully redesigned website. Every page was built with purpose, clearly communicating their value, showcasing their work in the right context, and guiding visitors toward taking the next step.
Along the way, we also provided strategic input on how their offers are structured and how their website supports (rather than replaces) their sales process.
In a lot of ways, this engagement served as both a messaging reset and a strategic foundation, giving Lune the language and direction to confidently grow.
The Results
Lune needed their message and online presence to finally match the level of quality they were delivering.
While this project wasn’t centered on immediate revenue metrics, the impact showed up fast in how they position and present themselves to potential clients. A few of the wins:
- A stronger, more confident position in a crowded market
- Messaging that clearly speaks to nonprofits and small businesses
- A website that reflects the strategy and quality behind their work
- A clearer path from website visit to real conversation
- Better alignment between their brand, portfolio, and sales process
Most importantly, Lune now communicates what they’ve been doing all along: creating video work that doesn’t just look good, but drives results.
Quick Marketing Tip
If your marketing sounds like everyone else in your space, try pairing who you’re talking to with what action you want them to take.
Here’s an example:
“We help [specific audience] achieve [specific result]. Here’s how you can get started.”
The goal is to make it instantly clear who you’re for and what someone should do next.
Meet Our Client, Lune Production House
Lune Production House is a Montana-based video production company helping nonprofits and small businesses create content that moves people to act.
With more than 650 videos produced for over 100 organizations, their work goes beyond creative execution. It’s built on strategy, storytelling, and a clear focus on results.
In a world flooded with content, Lune helps brands stand out and turn attention into meaningful engagement.
Let’s Talk
Great work should be easy to understand. When your message is solid, it’s easier for the right people to recognize your value and reach out.
Ready to make that shift? Let’s talk.
